What do Champagne, Drag Racing, Pharmaceuticals and Honda vehicles have in common?
RITZ Marketing.
We don't believe you can (or should!) be all things to all people. However, we can be the best marketing partners our clients have ever had, no matter the industry, consumer, size or business model. It all comes down to the old adage: Knowledge is power. And true power comes from our knowledge of our clients.
We don't claim to know everything about your business. We do promise to learn. Our days, nights and many weekends are spent Googling! We will download white papers, make friends with those in the know, buy books, read case studies, deep-dive into your competitive landscape, call a meeting at a moments notice to share information with our team.
We’re the type that will sit straight up at 2 am with an idea…Google it, find another article, pick up the phone to call a co-worker, decide email is better, (considering the hour) meet first thing the next morning to discuss what we’ve learned …until our minds understand, our lips are loaded, and we feel comfortable coming to your table for a conversation.
We ask questions that provide insight into who you are, where you've been and where you want to go. We share what we know about your competition and industry trends. We tell you what we don't know, what we don’t understand and ask for answers and clarification. This conversation is different each and every time because every company has a different story, vision, obstacles, and dreams. Only through exploration can we discover and learn.
There is a process. This is just the beginning, but we love the wrap up of this first meeting. It's when you hear prospects say things like: "I'm thoroughly impressed with your knowledge."
We've heard "You have a better grasp of what we do than our Consultant"
We have gotten, "You’ve blown me away!"
And no kidding, a prospect (CEO of a Fortune 500 company) told Kathleen after a first meeting it was "Absolutely mind altering." Yes, we brought cupcakes to that meeting. They were delicious, but certainly not mind altering. By the way, they’re now our client.