Blog entries

The Ritz Marketing Marshmellow Challenge

Peggy Glassman — Wed, 18 Apr 2012 02:54:13 +0100

The Ritz Marketing Team took the Marshmallow Challenge this morning. This is a fun and great exercise that encourages teams to experience simple but profound lessons in collaboration, innovation and creativitiy. The Winning Team at 34.5 inches tall: Danielle, Tracie and Derek. Take a look at the link attached to learn more about the marshm...

Words from Alyssa, Our Intern at Ritz Marketing

Peggy Glassman — Thu, 29 Mar 2012 02:41:38 +0100

Opportunities present themselves throughout life and serve as the stepping-stone to a brighter future. Ritz Marketing was my big opportunity and I am so thankful that I’ve been able to intern here for the past few months. I have gained hands-on experience and feel better prepared to es...

Local Businesses Will Make Money from DNC; Diverse Businesses Get Their Chance to Shine

Peggy Glassman — Sat, 17 Mar 2012 03:13:29 +0100

We’re about to be a whole lot richer. Government officials estimate that around $200 million will be pumped into our economy, thanks to the Democratic National Convention (DNC), which will be held here in September. (Many are est...

Joseph Kobe

Dan Utter — Sat, 10 Mar 2012 07:09:36 +0100

Chances are you've come across the viral awareness campaign blazing the Internet at close to a million views an hour. The thirty-minute video spotlights the atrocities carried out by Joseph Kony's Lords Resistance Army (LRA) in Uganda. While initially enjoying strong public support, the LRA turned brutally on its own supporters, supposedly to "purify" the Achol...

RITZ Marketing Congratulates All 40 Under 40

Peggy Glassman — Thu, 08 Mar 2012 21:08:51 +0100

Last night, the Charlotte Business Journal recognized 40 of our region's brightest and most talented up-and-comers at the 19th Annual 40 Under 40 Awards event. The winners were those who not only made an economic impact on our city, but also take time for civic and philanthropic initiatives.

The RITZ family would like to personally recognize two of ...

Eliminating Excess . . . An Eco-Friendly Must!

Melinda Smith — Thu, 01 Mar 2012 00:52:01 +0100

Are you one of those individuals who want to do their part for the environment, but don’t know where to start? Many people have what I call “objectitis, paperitis, timeitis,” or in other words “stuffitis”. Now if you go to the dictionary, you won’t find these words . . . Yet! But many people suffer from these conditions and it’s only a matter of time before dictionary.com catches on. The first step in doing your part for the enviro...

Social Media 101

Danielle Schwartz — Fri, 17 Feb 2012 21:43:38 +0100

With all the different Social Media programs available, learning how to use them properly can be confusing. Considering the value they can bring to your marketing campaign, taking the time to learn how to use them will be well worth the effort. So, consi...

Logos that Even a 5-Year-Old Can Recognize

Derek De Hanes — Tue, 14 Feb 2012 02:06:01 +0100

A company's identity affects people of all ages. Listen to the adorable-sounding little girl in this video. She is asked to identify various logos. I found her take on each one refreshing

Most of the companies in this video have done an amazing job at branding themselves. When a child identifies your logo as the "coffee" logo without hesitation, you have made yourself about as recognizable as possible.

The more brand recognition you g...

Staying Connected, Despite the Miles

Judy Sarver — Wed, 08 Feb 2012 23:08:27 +0100

As a grandmother of 4, I love to read to my grandchildren, but living in another state made that difficult.

Until Skype.

Now, I can read bedtime stories to them, and they read to me. I can interact with them and watch them grow daily. They...

I Found the Perfect Job!

Peggy Glassman — Sun, 05 Feb 2012 00:05:24 +0100

I think I found the perfect job!! And it’s not mine!

Okay, before I get fired, hear me out!

I can’t count the number of times throughout my career when I’ve thought to myself “I’m the luckiest person in the world to get to do what I do.” As an Account Executive with a background in creative, I’ve been exposed to ma...

Africa Is In Charlotte

Peggy Glassman — Thu, 26 Jan 2012 22:15:13 +0100

If you're in the Charlotte area, you've seen the commercials all over the air. We've been promoting the African Sporting Exposition very heavily the past few months and we're so excited that its finally here! Last night's kic...

Pining to Pin

Danielle Schwartz — Wed, 18 Jan 2012 21:23:00 +0100

Often find yourself searching or researching online and trying to remember which sites you visited contained what you were looking for? Wanting to try the recipe you saw on a blog last week but can’t remember the url?

You need Pinterest…one of the latest social networks that is taking virtual organization to a whole new level.

Oh SNAP!

Peggy Glassman — Wed, 11 Jan 2012 21:33:58 +0100

By now, you probably know what QR Codes are. (You know, the black blob that resembles a barcode. You’ve seen them on packaging, online, and for some reason, every now and then on TV). To view a QR Code, users download an app to a smartphone, scan the blob to see that product’s offer or incentive to purchase a product. In many cases, the offer is a coupon that users can show the checkout person from their phone, rather than printing the coupon, and savings are applied on the spot. (But, you al...

QR Codes for Automotive Marketing

Ritz Marketing — Thu, 17 Nov 2011 02:42:11 +0100

Last fall is when QR codes (quick response) finally hit mass media. You are able to find these small square bar codes on magazine covers, within print ads, on billboards and custom mailers.

Why are these so important and what do they do?

Social Media Charlotte Recap with Kevin Grandia

Ritz Marketing — Thu, 17 Nov 2011 02:38:44 +0100

Social Media Charlotte is an organization promoting social media growth and knowledge within the Charlotte region. One event the group puts on are monthly breakfast that either has a speaker or panel to discuss either a topic within social media or how a company and/or person utilizes social media for growth. This growt...

Using QR Codes In Advertising

Ritz Marketing — Tue, 01 Nov 2011 22:31:09 +0100

What are QR codes and how can they help your business?

Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR ...