Last fall is when QR codes (quick response) finally hit mass media. You are able to find these small square bar codes on magazine covers, within print ads, on billboards and custom mailers.

Why are these so important and what do they do?

QR Codes require a smartphone with a special bar code reader application installed. When a consumer “scans” the bar code with their phone it takes them to a  mobile website landing page that the bar code was created for. With the popularity of smartphones it has allowed for more people to use this technology to help promote specific sales campaigns.